For Amazon Prime Video's newest teen drama, PANIC, our goal was to create a way for our fans to be fully immersed in the excitement and intrigue of the show. This project began a full two years before the show aired, which meant that we were able to tailor our campaign along with the show being made and the marketing plan being constructed. As the social embeds, we were brought on set as the cast and crew filmed in Austin, TX and captured exclusive, behind-the-scenes content with key talent.