The social campaign for Hulu’s The D’Amelio Show held its own unique challenge. How does one create viral content about a content creator who's famous for her virality? Luckily, this docuseries already had what fans were craving: an insider look into the lives of Charli and Dixie D’Amelio. Our goal was to focus on the positive aspects of the family’s life (they already get enough negativity online) while positioning the sisters as relatable and relatively normal teenagers. While much of social media is aspirational, with this campaign we set out to be the opposite: intimate, raw and real.