Meta's AI Chatbot Sizzle

Art Direction - Design

This celebrity-packed sizzle was created to introduce Meta’s newest AI chatbots to the world at the 2023 Meta Connect event. Our team as given two specific goals: showcase the phenomenal talent Meta was able to partner with and explain how the chatbots (and their distinct personalities) worked across three of Meta’s platforms.

Creative Directors: Andy Carrigan & Wayne Kasserman, Art Directors: Trevor Gilley & Lauren Reedy, Copywriters: Tristan Edan & Mary Numair

Social Videos

The talent that partnered with Meta on this project got their own bespoke videos to post to their social channels.

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Not Just a Tap

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The Impact Will Be Real