For Meta’s Public Affairs team, communicating to policymakers about the future of the Metaverse is as integral as it is challenging. This TVC and ONP/OFP campaign took aim at visualizing what the future of the Metaverse could look like outside of video games and entertainment; how it can make a real impact in people’s everyday lives. By showing policy elites the potential scope of the Metaverse within education, agriculture, healthcare and urban planning, we hope to create an optimism around this new and exciting digital landscape.