When Hulu Brand’s Social team brought us on board to help with their social content, we were initially on a trial contract with the option to renew every 3 months. But after growing their Instagram, Facebook and Twitter accounts, including helping them hit their goal of 1 million Instagram followers last year, we were signed on as their official Agency of Residency with a 2-year contract. This huge win allowed us to staff an entire team for Hulu Brand alone, the first in my company’s history, including designers, motion artists, editors, copywriters and community managers. I oversaw the entire team, along with my producers, and was involved in almost every asset created from ideation to final concept.